EchoRide: A Design Research on Public Transportation for Young Adults in Israel
Our research focused on the experiences of young adults aged 20-27 who use buses in Israel’s major cities. Using interviews, expert insights, observations, and a survey, we explored how these passengers navigate the system and what influences their decisions. We concentrated on the in-ride experience, where we believed we could make the greatest design impact, as external factors like frequency or ride duration were beyond our control.
To address these challenges, we developed an interactive interface for buses that promotes real-time engagement and feedback from passengers.
